Timp Pierdut is a clothing brand from Bucharest, founded in 2025.

Our starting point is the shirt as an object of study.
We use deadstock recovered local factories — fabrics left unused in production for European fashion houses.

Our work is guided by a few ideas:

“Critical Regionalism” – a concept borrowed from architecture, through which we approach our endevour in the fashion industry; and “New-Not-New” – a made-up term we use to describe the intersection between a newly produced garmet and an archival piece.

Alongside runs a scene from Meandre (1966), by Mircea Săucan.