Timp Pierdut is an clothing brand from Bucharest, established in 2025.

Our starting point is the shirt as an object of study. We work with selected deadstock recovered from local factories — surplus fabrics from the production runs of European fashion houses.
Our practice is guided by two concepts:

“Critical Regionalism” – a perspective borrowed from architecture, through which we approach our endevour in the fashion industry.

“New-Not-New” – a term describing the intersection between a newly produced garment and an archival piece.

(Visual context: A scene from Meandre (1966), by Mircea Săucan)